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For the most part, I’ve kept my blogging world completely separate from my real-life world. I always had my blogging universe and then, separately, I had real-life. The two didn’t mix and that was just how it was; but that all changed when I suddenly got serious about the ‘hobby’ turned profession.
My blog started to come up in day-to-day conversations. Blog friends met real-life friends. Family started following my blog. My real life friends started asking about WordPress coding. My worlds were colliding. It freaked me out. Then one day a non-blogging friend said,
“I so don’t understand blogging but if there’s ever anything I can do to help you out…”
How can you support your favorite bloggers?
There are a few super simple things you can do, easy tasks like…
Share Our Content
Did we write something that you particularly loved? Did we share a great tip, show off a cool new app, or really nailed a topic that you found interesting? Then, please, share it. Send the link out on Twitter, pin an image to your Pinterest board, share it on your FB feed, stumble it in to the StumbleUpon directory, e-mail it to a friend, whatever you can do to share the post and say to the world, “Hey, I liked this so you should read it too.”
Leave a Comment
One of the factors that is used when a brand or company evaluates a bloggers’ influence is how many comments they have on their posts and what their reader engagement is like. Responding to a tweet is good because it helps raise our Klout score and commenting on Facebook is good because it expands the Facebook post reach but comments on the actual post are the best. When our blog is being evaluated for a new brand partnership or a paid campaign the number of comments on a post is indeed a deciding factor in whether or not we are accepted (and, of course, they make our day!).
Follow Us on Social Media
I can guarantee that you that your favorite blogger has dozens of ways for you to follow him/her. Pick one (or all) and follow us. Like our pages or join our groups on Facebook; Follow us on Twitter, Pinterest, or Instagram; Subscribe to us by e-mail or on BlogLovin’. It’s a huge help. Bloggers are often evaluated based on their social reach so your number on that network means a lot.
Your very presence in my blog increases, or at least stabilizes, my stats (a measurement of visitors, their activity, and their length of stay) so just pop-in. This is easy, right? Seriously…just clicking over to my blog can be a huge boost to us because it helps us maintain our traffic stats and, if you visit more than one page or posts (follow the white rabbit trail through the ‘related posts’ section?) while you’re here you can help us reduce our bounce rate (the percentage of people that only visit one page before leaving) which are both huge for helping us grow and expand our networks.
Tell People About Us
Go ahead, tell your friends, family, neighbors, church, etc about our blogs. Write down our link. Talk to them about a story we shared. Recommend us. (share our business cards) The only way that we can grow and reach a new audience is by our current audience helping us spread the word. I love when I receive an e-mail from someone saying, “So-and-so told me about your blog so I thought I’d come check you out. Happy to connect with you! I love your posts.” It just makes me giddy and tingly all over.
Click our Links
This is probably the one that makes you cringe, doesn’t it? It shouldn’t. You follow your favorite blogger(s) because you like them, connect with them, and trust them. Why then do you cringe at the idea of clicking a link?
I’ll let you in on a secret because if you’re here, I like you. If you see a blogger sharing a link to a free sample or a special coupon it’s likely a pay-per-click (PPC) campaign. These campaigns typically pay out $0.60 – $0.80 per click so sure, your blogger friend may make a few coins off your click but since it’s a coupon or a sample it’s not costing you anything. (And I can guarantee that the blogger has done their research to make sure that the campaign is safe and on the up and up.)
Don’t Be Afraid of Affiliates
I’ve had to explain affiliate relationships to dozens of family members and friends. I know that there are people out there who, as soon as they see a disclaimer about affiliate links, immediately distrust the post. Please don’t do that. Trust your blogger friends! Here are a few truths about affiliate links and relationships:
- No, it does not cost you any extra money to purchase through an affiliate link.
- Yes, the blogger will make a commission and that commission is very small. If you buy a book through an affiliate link I might make $0.03. If you buy a shirt I might make $0.86 or $1.14 depending on the shirt.
- Yes, we’re being honest with you when we talk about them. If you don’t believe this one then you should reconsider why you’re following the blogger to begin with; after all, why would you continue to read the blog of someone you didn’t feel like you could trust?